Unit 5 Travel and Tourism Enterprises -
Mandatory unit - Assessment
In this unit learners shall have the opportunity to demonstrate their entrepreneurial and promotional skills. They shall be exploring the various methods of carrying out market research to identify new travel and tourism enterprise idea to meet the changing needs of consumers
Learners should be able to develop a start-up plan for a new travel and tourism enterprise to meet the changing needs of consumers at the end of the unit. They should also be able to prepare a marketing strategy to launch the new travel and tourism enterprise to raise consumer awareness
Finally, they should be able to carry out a pitch for the new travel and tourism enterprise start-up plan in order to generate interest in the new travel and tourism enterprise.
Lecturer: Arome Obaje/Ellain Ainge/Sally B
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